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Chelsea at £40m disadvantage as Willoughby deal done

Chelsea need to increase their commercial income to keep pace with Tottenham, who can earn an additional £40million a year in match revenue.

That’s the opinion of financial guru Kieran Maguire, dedicated to Football Insider About the latest in the Blues’ business division.

According to Chinanews.com daily mail On Tuesday September 6, former sponsorship manager Damian Willoughby returned to the west London club as commercial director.

The Todd Boehly regime poached Willoughby, who previously worked for Manchester City and Rangers, from gaming giant EA Sports.

Chelsea generated £153.6m in commercial revenue in the 2020-21 season, while matchday revenue is virtually non-existent due to the pandemic.

Maguire explains how Stamford Bridge’s limited profitability has made business revenue all the more important.

“When it comes to London, Chelsea really need to make sure they are ahead in terms of commercial revenue to be competitive.,” He says Football Insider Adam Williams.

“Winning two Champions Leagues in that regard definitely helps them.

“But you also have to remember that they have the fourth biggest stadium in London, let alone the country. So that puts them at a disadvantage in terms of game day revenue.

“The highest income they generate on matchday is £78million. It would be £20m less than Arsenal, maybe £30m or £40m less than Tottenham.

“It puts them at a disadvantage, especially in the new financial level playing field that UEFA has introduced.”

In other news, pundits say Pierre-Emerick Aubameyang could be frozen out by Chelsea under Graham Porter in the BBC report.

Rangers icon issue ‘devastating’ says Jon McLaughlin

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