United failed with MUTV because the quality of the product was simply not up to par.
This is the view of financial guru Kieran Maguire, particularly on soccer insider About the Red Devils internal media platform.
Launched in 1998, MUTV has become the world’s first dedicated club channel with match replays, exclusive interviews and behind-the-scenes content.
According to transmit sports business On Tuesday (December 6), MUTV is now available on Smart TVs.
Maguire revealed that MUTV suffered a loss of £12million in the last financial year alone, although that loss was “wiped out” by United’s accounting practices.
“MUTV will post an operating loss of over £12m in 2021,” He says soccer insider Adam Williams.
“While the club managed to effectively eliminate this through clever bookkeeping, it suggests MUTV isn’t quite generating the kind of revenue the Glazers were hoping for.
“For a club with an annual turnover of over £600million in good years, just over 1% of that comes from MUTV.
“That’s partly because the breadth of offerings isn’t particularly appealing to fans. This is a replay of the Under-23 match and post-match interviews.
“Subscription fees are hard to justify. So I think United are trying to find new ways to sell products.
“Connecting to a Smart TV app is one way to do it, but I think if they don’t improve the product they will find it very difficult.“
In other news, Manchester United have offered Alejandro Garnacho a ‘huge’ contract for over £50m.