Following an alleged inadvertent data breach by Snapchat owner Snap, several prominent Democratic campaign groups accessed data from Republican voters, allowing the groups to optimize mid-stream ads, Axios reported.
Although there is no evidence that the data breach was intentional, Republican voter data from Republican-affiliated consulting firm i360 has been compromised by the Democratic National Committee, the Democratic Senate Campaign Committee, the Planned Parenthood Action Fund and Governor Stacey Abrams’ campaign teams. -mid-term announcements, Axios reportBy contrast, Democratic voter data from research firm TargetSmart is only accessible and actionable by the conservative Daily Wire newspaper.
A Snap spokesperson told the Daily Caller News Foundation that the breach did not allow groups to access individual user data. Snap also pointed out that the data breach only affected a handful of ads, even though the two groups are the main political data groups on the app.
“We take full responsibility for this error and once we became aware of it, we took steps to correct the problem, notified both suppliers and are working to correct payments to each of them. We are taking also taking steps to make sure this doesn’t happen again,” a Snap spokesperson told Axios. A Snap spokesperson told DCNF that the leak was the result of a failure to follow security procedures for the typical data and that Snap was taking steps to prevent this from happening again.
Ultimately, while the numbers represent only a fraction of the overall political ad data used in the 2022 midterm elections, Republican strategist Eric Wilson told Axios that voters may still be worried.
“Republican i360 customers and their donors would be surprised to see their data used to help Democrats, Planned Parenthood and other opponents,” Wilson told Axios. “They should consider if and how their campaigns can be used to improve the data provided through Snapchat.”
According to Axios, there is no evidence of Democratic or Republican companies knowingly exploiting opposition data.
“i360 does not authorize this use of its data,” an i360 spokesperson told Axios. “His agreements with advertising platforms like Snap do not allow these groups to use his political data.”
Neither i360 nor TargetSmart immediately responded to the Daily Caller News Foundation’s request for comment.
John Hugh DeMastri is a reporter for the Daily Caller News Foundation.
Photo “Introducing Snap, Inc” by: WebSummit. CC 2.0.